Landrover
commercial

3 influencers, 4 countries, over 50 shooting days, and a dozen published videos. The entire project lasted almost 2 years and utilized modern marketing communication techniques. Strictly selected influencers who also owned a Land Rover were invited to participate. Each of them was given a task in line with their profile, and a team was assigned to travel with them. The destinations included Nordkapp, Lombardy, and the Tatra Mountains. The car had to withstand river crossings, off-road conditions, and high climbs. The campaign was organized to celebrate the launch of a new model that was not yet available for sale during the filming.
Watch Video
Empty heading.
Img
Empty heading.
PRODUKCJA
The material was produced over nearly two years. Each of the influencers was visited three times in their home country, and the production often required crossing additional borders. The recordings had a documentary character, but the material was ultimately used for both online content and advertising contexts. Some of the material also made its way to social media channels. The material was produced in Germany, Norway, Sweden, Switzerland, Slovakia, and Poland.
Img
Empty heading.
CREW
The project was a collaboration with several agencies. John Watzlawic was the director. Filip Marek was the cinematographer, and Eugen Mai was the producer. The team consisted of 5-10 people selected in the respective country. Post-production took place in Germany under the watchful eye of the Cest la what agency. The project allowed for the collaboration of many talented individuals.
Empty heading.
Img
Empty heading.
CAST
In front of the camera appeared Niklas Soderlund, Niels Oberson, and Przemysław Kossakowski.
Empty heading.
Img
Empty heading.
EQUIPMENT
Arri and Blackmagic cameras were used for the shoot, along with a wide range of lenses and lighting from Aputure, which, thanks to battery power and compact sizes, allowed for easy travel.
Img
Next Project

KRÓL
MA 40 LAT