A campaign carried out in collaboration with NETFLIX to promote the new season of “The Witcher” series. Our task was to prepare 3 costumes for 2 people—Nicki and Loczek from the duo @Loczniki, then record short forms for social media along with simple animations. Distribution took place on the influencers’ channels. Subsequently, the influencers promoted the series by participating in an event during the world premiere.
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PRODUCTION
The biggest challenge of this project was time. We had just under 2 weeks until the premiere and 6 stylizations to prepare. We had to combine quick action with maintaining a high level, which involved hybrid work. On one hand, we tried to find ready-made solutions—on the other, we were ready to appropriately adjust them. Ewa Danuta was responsible for the costumes, who in record time went through all local stores and costume rentals, then appropriately modified what she found in her workshop. The effect surpassed not only our expectations. It turned out that the costumes not only withstood the recordings but also performed excellently at the event. The recordings took one day and were carried out on a cyclorama. During the event, additional recordings were made which engaged over a million users worldwide in live mode.
Filip Marek was behind the camera and Żenia helped him with the lighting. Ewa Danuta prepared the costumes and Klaudia Utnicka took care of the makeup. The live broadcast along with the team from Netflix was coordinated by Filip Marek.
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CAST
The main roles were played by Loczek and Nicki from @Loczniki, embodying Geralt and an Elf.
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EQUIPMENT
The entire project was realized using equipment from Canon—R5 and Canon RF series lenses. Lighting from Aputure and Amaran helped us illuminate the cyclorama, and the small MC-pro units proved to be perfect during the event.